strip elephant
You are surely aware of the elephant crisis. But do you know that the largest land animals on Earth face extinction?

Elephants have roamed the wild for 15 million years. A hundred years ago, there were about 10 million elephants in Africa. In the 1970s the population was reported at 1.3 million. Today, fewer than 500,000 are left.

Reasons for this shocking decline in elephants are habitat loss and conflict with humans, but mainly increasing poaching. It is estimated up to 36,000 elephants are poached in Africa per year. That is one life lost every 15 minutes. This could lead to the extinction of this iconic species by 2025 (less than nine years from now!), if urgent actions are not taken.

Ivory is sold largely to China, where it is seen as an exotic status symbol, and made into statues, rings, chopsticks etc. With the country’s economic rise more and more Chinese are now able to afford ivory.

The demand has do be stopped by educating the end consumers, but at the same time the trafficking and the killing has to be stopped, too.

We at ‘A Heart For Wildlife’ are committed to helping and supporting the elephants by donating 100 % of our profit (currently 30 % of the sales) of our
elephant bracelets to the NPO ‘Elephants Alive’ ( Their mission is to promote a harmonious co-existence between human and elephants. ‘Elephants Alive’ installs e.g. bee-live fences throughout Great Limpopo Transfrontier Park in South Africa. As elephants avoid bees, the beehives can reduce human-elephant conflict, and generate income for local communities at the same time. If you too like what this NPO is doing, please feel free to donate directly.

Africa presents us with breathtakingly beautiful landscapes and a unique wildlife. With our jewellery we give back a bit to a continent that gives us so much. That is the least we can do.

For more information about the elephant crisis please check e.g.:

Brilliant conservation group working successfully to reduce global consumption of wildlife products:


Educational program:

Facts for kids: