strip rhino

You might be familiar with the extensive poaching bringing the world’s rhino to the verge of extinction. Reason for this dramatic development is the increasing demand in Asia for rhino horn. However, the horn is just keratin, same like our nails. It has no medicinal value at all.

South Africa is home to more than 80 % of the world’s rhino population. Since the start of the poaching crisis in 2008 the country has lost over 5,100 rhinos. There are now, beginning of 2016, less than 20,000 rhinos left in the country.

The rhinos have roamed our planet for 50 million years. Now we might lose these iconic animals in the wild within the next ten to twenty (!) years, if we don’t take a stand for their future survival.

We at ‘A Heart For Wildlife’ are committed to helping and supporting the rhinos by donating 100 % of our profit (currently 30 % of the sales) of our rhino bracelets to OSCAP ( This NPO supports rhino orphanages, buys urgently needed rhino ambulances, provides rangers in the wild with important equipment such as bulletproof vests, binoculars, GPS units etc. If you too like what they are doing, please feel free to donate directly.

Africa presents us with breathtakingly beautiful landscapes and a unique wildlife. With our jewellery we give back a bit to a continent that gives us so much. That is the least we can do.

For more information about the rhino crisis please check e.g.:!about/cjg9

Brilliant conservation group working successfully to reduce global consumption of wildlife products:

Educational program:

Facts for kids: